Christina M. Ward

SCIENCE
An article on honey bees, their importance, and what people can do to help.

A skincare + healthy diet article I wrote for a client.

Pet care article highlighting CBD for pets and how to administer it.
Tone: friendly informative
SEO: yes

Landing page for all of my articles at LA Weekly.
Tone: Punchy, exciting, persuasive sales copy
Purpose: To educate and drive sales
SEO: Some

Blog post for vegan haircare company.
Tone: Friendly informative with sales links
SEO: Yes, with Surfer software

Blog post for CBD pet wellness company.
Tone: Friendly, cute, informative
Purpose: Inform and educate pet parents about CBD for dogs, sales links included strategically
SEO: Yes, using Google applications

Ghostwriting.
Tone: Educational and inspirational, friendly persuasive
Purpose: Landing page to showcase a charitable collaboration

How to Guide for developing a manuscript for Amazon KDP
Tone: Clever, helpful, easy-to-follow
SEO: Not intentionally included

Sponsored post by the client and written by me with a byline
Brief and entertaining sales copy to drive traffic to the client's CBD product landing pages

Ghostwriting article
Tone: Wellness language, friendly informative, to appeal to health and wellness seekers
Sales copy is included but is not the most important part.
Purpose: Drive brand awareness while building rapport with buyers
SEO: Yes, with Surfer

Ghostwriting piece
POV: Divorcee
Tone: Empathetic, helpful
SEO: One keyword, light SEO applied

How to | Food-related
Tone: Conversational and informative
SEO: Not intentionally but this article received over 40K traffic

Promotional sales copy written on behalf of a client. I was able to include a byline.

Minimal SEO used.
Tone and voice more important for these (I did several of them for various magazines and websites on behalf of my client) to capture attention, inform, and drive to sales links.

A sample article from my 3+ years of experience writing for cbdMD
SEO: Yes, with Google applications used